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CIA

Featured on Ads of the World
Atlanta ADDY’s: Silver
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RECRUITMENT AWARENESS CAMPAIGN
After releasing their first recruitment ad, the CIA needed a recruitment campaign.
But just because they’re recruiting, doesn’t mean they’ll take just anyone.



The algorithm of the ads will change depending on which ad is found first. Once Reddit figures out the answers...we’ll change them.  People will find out what we’re doing, and even if they can’t crack the code, they will still be aware that the CIA application exists.
A CLOSER LOOK AT THE MISSIONS:

001: The first test is language. Type in the answer on the mobile site and enter it to find your next clue, leading you to the bus shelter.


002: Solve the equation, testing mathematics skills. Type in the answer and...


003: Solve the equation, testing mathematics skills.

004: Decode and use that answer to test attention to detail on Twitter.



005: Type in your answer, and find the episode, testing your observational skills.
006: Put them all together, and test your perserverance by finding the final clue.

007: Unlock the application

CREDITS


Copywriter: Laura Schear
Art Director: Claire Golladay
       

               CLAURA