CIA

After releasing their first ever recruitment ad, we knew it was time for the CIA to do their first every recruitment campaign.
Just because they’re recruiting, doesn’t mean they’ll take just anyone.
If you can find out HOW to apply, then you SHOULD apply.
The algorithm of the ads will change depending on which ad is found first. Once Reddit figures out the answers…we'll change them.
People will find out what we're doing, and even if they can't crack the code, they will still be aware that the CIA application exists.
Just because they’re recruiting, doesn’t mean they’ll take just anyone.
If you can find out HOW to apply, then you SHOULD apply.
The algorithm of the ads will change depending on which ad is found first. Once Reddit figures out the answers…we'll change them.
People will find out what we're doing, and even if they can't crack the code, they will still be aware that the CIA application exists.
A CLOSER LOOK AT THE MISSIONS:







PROCEEDING TO THE NEXT CLUE:
Users will scan QR codes found on each placement. Answer correctly and get the next clue. Order will be randomized based on which placement the user first interacts with.TAKE ON THE MISSION FOR YOURSELF:
Click through the campaign to see if you have what it takes to apply to the CIA.

See more from the team!
AD: Claire Golladay
CW: Laura Schear
CW: Laura Schear