#eye          
                       
  
                       
  

CIA




Recruitment Awareness Campaign
After releasing their first ever recruitment ad, we knew it was time for the CIA to do their first every recruitment campaign. 

Just because they’re recruiting, doesn’t mean they’ll take just anyone.
If you can find out HOW to apply, then you SHOULD apply.


The algorithm of the ads will change depending on which ad is found first. Once Reddit figures out the answers…we'll change them.

People will find out what we're doing, and even if they can't crack the code, they will still be aware that the CIA application exists.


A CLOSER LOOK AT THE MISSIONS:

First test is language. Type in the answer and enter it to find your next clue, leading you to the bus shelter.
Solve the equation, testing mathematics skills. Type in the answer and...
follow the riddle to test coding skills.
Decode and use that answer to test attention to detail on Twitter.
Type in your answer, and find the episode, testing your observation skills.
Put them all together, and test your perseverance by finding the final clue.


PROCEEDING TO THE NEXT CLUE:

Users will scan QR codes found on each placement. Answer correctly and get the next clue. Order will be randomized based on which placement the user first interacts with.



TAKE ON THE MISSION FOR YOURSELF:

Click through the campaign to see if you have what it takes to apply to the CIA. 


#eyes
See more from the team!




 

︎    ︎    ︎    ︎