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Client: Fitbit
Roles: CW/AD



Your body talks, and Fitbit translates it into a language you can understand. From pitch through production, we launched Fitbit’s global rebrand, highlighting the unexpected ways bodies communicate. The campaign features up-and-coming DJ Marc Rebillet, who "DJs the spots" through an original track, made of his own body sounds.

Featured in Adweek and AdAge

Features Petey: Viral TikTok sensation for dual personality videos, comedian, and self proclaimed “pencil.”

Features Nor Diana: the world’s first hijab-wearing pro wrestler, Forbes 30 under 30 recipient, and absolute beast.

Features Leah V: Model, creator, and only surfed one other time before this shoot.

Laura Schear
Art Director: Claire Golladay
Senior Copywriter: Nicole LeLacheur
Senior Art Director: Hailey Lawrence
Senior Designer: Samantha Kim
Creative Director: Kristin Wellmer
Producer: Chris Cort
ECD: Lauren Costa
CCO: Jaime Robinson
Agency: JOAN Creative
Director: Anthony Pham, Michael Barth
DP: Aiden Ulrich
Editor: Tyrone Rhab