Client: Uber
Roles: CW/AD
EARN LIKE A BOSS
When you drive with Uber, you’re the boss. In this social-first campaign, we found real posts of people complaining about their jobs, and had actual Uber drivers respond. We gave real people with real frustrations a real solution.
This started as a small B2B recruitment campaign, and turned into a full 360 campaign with assets across TV, social, radio, and OOH. We created a total of 67 unique films in 3 differernt languages.
Art Director: Claire Golladay
GCD: Zoe Kessler
CD: Grace Martin
Design Lead: Charles Watlington
Designer: Sarah Fitzgerald
Director: David Shafei