Virgin Hotels
Summer
Summer
To spark spontaneous summer travel, we transformed Virgin Hotels’ iconic red into a universal call to action: book now. The campaign came to life through a multi-location photoshoot that showcased the brand’s playful energy, paired with behind-the-scenes content that turned stills into dynamic, multi-channel storytelling.
The result was a bold, ownable visual system that made “red” synonymous with adventure.
The result was a bold, ownable visual system that made “red” synonymous with adventure.
Copywriter: Laura Schear
Art Director: Claire Golladay
Creative Director: Michael Stone
Designers: Kirk Damer & Nic Faouen
Graphics: Grace Wiehl
Producer: Emily Robbins
ECD: Abe Baginsky
CCO: Jaime Robinson
Agency: JOAN Creative
Photographer: Jimmy Marble
DP: Casey Showalter
Art Director: Claire Golladay
Creative Director: Michael Stone
Designers: Kirk Damer & Nic Faouen
Graphics: Grace Wiehl
Producer: Emily Robbins
ECD: Abe Baginsky
CCO: Jaime Robinson
Agency: JOAN Creative
Photographer: Jimmy Marble
DP: Casey Showalter