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Client: Virgin Hotels
Roles: CW/AD

RED MEANS GO


Virgin Hotels wanted people to book a spontanous summer stay, so we redefined their iconic red to be a sign to book a trip.

This campaign was a multi-location photoshoot, where we captured BTS footage, bringing the stills to life.


   

Copywriter: Laura Schear
Art Director: Claire Golladay
Creative Director: Michael Stone
Designers:  Kirk Damer & Nic Faouen 
Graphics:  Grace Wiehl
Producer: Emily Robbins
ECD: Abe Baginsky
CCO: Jaime Robinson
Agency: JOAN Creative
Photographer: Jimmy Marble
DP:  Casey Showalter
       

               CLAURA