adidas SS25
Women’s Training
Women’s Training
To launch adidas’ new squat-proof leggings targeting a new wave of gen-z lifters, we hit the gym with real athletes and ran through the A to Z of booty workouts with them. Just strong glutes, bold moves, and leggings that don’t quit.
Uber teen
accounts
accounts
Introducing Uber Teen Accounts, where teens can order their own rides, and parents can track every trip.
Senior Copywriter: Laura Schear
Senior Art Director: Claire Golladay
CD: Grace Martin
GCD: Zoe Kessler
CCO: Leo Premutico
Design Lead: Charles Watlington
Designer: Rachel Van Der Nacht
Director: Vince Haycock
Senior Art Director: Claire Golladay
CD: Grace Martin
GCD: Zoe Kessler
CCO: Leo Premutico
Design Lead: Charles Watlington
Designer: Rachel Van Der Nacht
Director: Vince Haycock
Fitbit
Feel your power
Feel your power
Your body talks, and Fitbit translates it into a language you can understand. From pitch through production, we highlighted the unexpected ways bodies communicate. The campaign features DJ Marc Rebillet, who "DJs the spots" through an original track, made of course with his own body sounds.
Copywriter: Laura Schear
Art Director: Claire Golladay
Senior Copywriter: Nicole LeLacheur
Senior Art Director: Hailey Lawrence
Senior Designer: Samantha Kim
Creative Director: Kristin Wellmer
Producer: Chris Cort
ECD: Lauren Costa
CCO: Jaime Robinson
Agency: JOAN Creative
Director: Anthony Pham, Michael Barth
DP: Aiden Ulrich
Editor: Tyrone Rhab
Art Director: Claire Golladay
Senior Copywriter: Nicole LeLacheur
Senior Art Director: Hailey Lawrence
Senior Designer: Samantha Kim
Creative Director: Kristin Wellmer
Producer: Chris Cort
ECD: Lauren Costa
CCO: Jaime Robinson
Agency: JOAN Creative
Director: Anthony Pham, Michael Barth
DP: Aiden Ulrich
Editor: Tyrone Rhab
Uber Uber
Earner Earner
Earner Earner
Driving with Uber puts you in charge. For this social-first campaign, we tapped into real posts from people venting about their jobs and had actual Uber drivers respond—offering a genuine solution to real frustrations.
What began as a small B2B recruitment effort grew into a full 360° campaign with TV, social, radio, and OOH. In total, we produced 67 unique films in three languages.
What began as a small B2B recruitment effort grew into a full 360° campaign with TV, social, radio, and OOH. In total, we produced 67 unique films in three languages.
Copywriter: Laura Schear
Art Director: Claire Golladay
GCD: Zoe Kessler
CD: Grace Martin
Design Lead: Charles Watlington
Designer: Sarah Fitzgerald
Director: David Shafei
Art Director: Claire Golladay
GCD: Zoe Kessler
CD: Grace Martin
Design Lead: Charles Watlington
Designer: Sarah Fitzgerald
Director: David Shafei
Virgin Hotels
Summer
Summer
To spark spontaneous summer travel, we transformed Virgin Hotels’ iconic red into a universal call to action: book now. The campaign came to life through a multi-location photoshoot that showcased the brand’s playful energy, paired with behind-the-scenes content that turned stills into dynamic, multi-channel storytelling.
The result was a bold, ownable visual system that made “red” synonymous with adventure.
The result was a bold, ownable visual system that made “red” synonymous with adventure.
Copywriter: Laura Schear
Art Director: Claire Golladay
Creative Director: Michael Stone
Designers: Kirk Damer & Nic Faouen
Graphics: Grace Wiehl
Producer: Emily Robbins
ECD: Abe Baginsky
CCO: Jaime Robinson
Agency: JOAN Creative
Photographer: Jimmy Marble
DP: Casey Showalter
Art Director: Claire Golladay
Creative Director: Michael Stone
Designers: Kirk Damer & Nic Faouen
Graphics: Grace Wiehl
Producer: Emily Robbins
ECD: Abe Baginsky
CCO: Jaime Robinson
Agency: JOAN Creative
Photographer: Jimmy Marble
DP: Casey Showalter